Getting to Income vs. Equity There are two very different aspects to getting the money out of your business. On the first hand, there is the income that you draw from the business in terms of salary, personal/business expenses, and bonuses that you pay to yourself and/or retirement plan savings. All of this constitutes money that’s coming to you from the cash flow of the business going towards the lifestyle that you have built for yourself. The second and potentially much more important aspect, is getting to the equity – the illiquid part – of your business. The equity is your ‘owner’s value’: the reward for growing your enterprise and taking the risk as a shareholder and investor.
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